and Create Space Direct, which is the option to sell to Amazon's competitors and give physical bookstores and other Online Retailers the option to buy your book directly from Amazon. Although this sounds like an awesome option for Self-Publishing authors, in reality this is not a choice these companies are going to make when your a new author. Possibly an option when you're very famous, but I would argue it makes more sense to go directly with each company directly if you are self-publishing and have complete rights to your novel.
What I noticed is that my book cost went from $8 and change to $12 and change in cost for a market that will not normally decide to buy my book or carry my book initially.
This means that your competitiveness on Amazon is dramatically reduced.
Your ability to compete against the other professional books being published by publishers is blown out of the water. From my research, many of the professional published books range between $8.99 to $12.99. Some even dip down to $6.99 and $7.99 which is not possible to compete against when your self-publishing with Amazon, since your book cost to produce is already in the $8 and change range.
The way for you to be competitive is to keep your costs down as much as possible and do as much of the work yourself. By doing this you can keep the price of your book down to an extreme minimum and still sell competitively. Remember, a known author going through a publishing company are only getting a few cents for each physical book they publish. Publishing houses get most of the money on the sale of a book because they need to pay for their professional services they offer their writers.
In this way I can usually beat or at the worst meet the price of a professionally publishing house and still make more money on each
book sale than what the author is making by going through a traditional publishing house. Traditional publisher houses have more options for getting their authors to be recognized, but with social media sites and the internet, there are a lot of way for the self-publishing author to get the word out about their book.
I also think many first time authors believe that should make a lot more money for every book they sale. This belief causes many new authors problems in marketing their books. If you follow the logic on how professional publishing houses make their money on physical book sales. You realize they are banking their sales on selling a large number of books at an average price. From what I've researched, If you're making three cents a book on physical media then you are making industry average on royalties as an author.
With self-publishing physical books you can easily get that percentage up to seven or ten cents per book and still match the prices of the professional publishing houses.
Ebook sales are even more money. You will make more actual money per book on your ebook sales in comparison to physical book sales. With ebook
sales, self-publishers are ahead of the game on making money per book and keeping their sales below the cost of traditional publishing
houses ebook sales. You can easily get your sales up to 54 cents an ebook
and still be competitively priced against the prices being sold of the larger publishing houses. This is because as a self-publisher we have done the majority of the work and marketing ourselves and are now using Amazon as the outlet to sell our books.